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16 Killer Ideas for Your Next Press Release

By: CHAS

In just 10 minutes you can have all the ideas and pointers for doing your own press release. That's right, no more scratching your head or searching for the knowledge or ideas to do that all important marketing task of creating your own press release. The payoff here is free publicity for your business, web site or product or service. This is the kind of publicity that can catapult your business to new heights so dive in now.

If you're not sure if your press release is supposed to be an ad or news, who to send it to once you finish, how long it should be, what a header is, what goes in the contact information and all the many parts of a great press release, then this 10 minute article will turn your fears into tears of joy when you reap the rewards of free publicity from your great press release, so read on.

Checklist for a great Press Release:

1. Your press release should sound like news not an ad for your business or product or service.

2. You should only send your press release to the media related to the topic of your press release.

3. Keep your press release one page in length.

4. Your header, contact information and release date should be at the top of your press release.

5. Use short sentences and double space your lines.

6. Your header and first few sentences should grab the readers attention.

7. You should tell a story and mention your business, product or service in the body of the press release.

8. Proofread your press release many times. Look for grammar and spelling mistakes.

16 Killer Ideas:

1. Write about the new products or services you're offering on your web site.

2. Write about the results of an online survey or poll you have completed.

3. Write about a trade show or seminar you're hosting.

4. Write about no cost chat room or teleseminar classes you are teaching.

5. Write about the opening of your new location or your new web site.

6. Write about an online award your business or web site has won.

7. Write about a free e-zine you're publishing.

8. Write about online products or services you're giving away.

9. Write about an online association or club you're starting.

10. Write about a famous person that's endorsing your business.

11. Write about a joint venture you are doing with another business.

12. Write about a new book or e-book you wrote.

13. Write about an expert who is speaking in your chat room or at your teleseminar.

14. Write about your new fundraising event.

15. Write about a new contest or sweepstakes you're having at your location or on your web site.

16. Write about major sponorships you're doing.

In conclusion just remember to use the checklist to format your new press release properly. Then use one of the 16 Killer Ideas to create the content. Last but not least I'm sure this started your creative juices flowing so you can probably think of many more reasons for writing your own press releases on a monthly basis. The free publicity you gain from these efforts can make the difference in your business for years to come.

Article Source: http://articleblender.com

Contact - Charles Sisk. Charles is a small business marketing consultant and publishes the Prosperity Florist Super Tips Newsletter, the #1 Source for Florist Marketing Ideas.
Subscribe now at: ProsperityFlorist.com and get the New FREE 44 page Special Report, "9 Killer Small Business Marketing Mistakes"

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