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How Effective Is EBay Listing Promotion

By: Eble Chen

Many people are probably not aware of EBay listing promotions and know nothing about it. In short, EBay listing promotions are promotions held by eBay during which eBay sellers can list their items at discounted price.

While it may sound like a good idea to list more items during this period of discount, there are more competitions during the same time since everyone want to take the advantage of cheap listing fees. Therefore, the question remains: how effectively is EBay listing promotion? Should ebay sellers seize the opportunity and blast the market with many similar items listed on eBay?

In order to answer this question, it is best to delve into the past eBay listing promotions and analyze their data.

In March this year, eBay held two major listing promotions - one on eBay.com and one on eBay Motors. EBay held a 50-cent listing promotion on eBay Motors section on 13th of March. In the most popular section - Wheels, data showed that a week prior to the promotion 2,852 items were sold at an average price of $416. During the promotion week, there were 3,427 items sold with an average sales price of $412.

Although sales went up during this time, total bids per listing actually dropped 11 percent when compared to the previous week and the total number of sold items only went up twenty percent. In other words, more items sold but conversion rates dropped quite a bit.

So, does that mean eBay listing promotion is not an effective way of getting more sales and save up on listing fees? Absolutely not. The answer lies in the analysis of two EBay listing promotions held at Ebay.com.

On 18th of January, eBay.com held a 20-cent listing day. By tracking a popular item, Sony digital cameras between 2.0 and 2.9 megapixels, there was an increase in sales and conversion during this week. Total items listed went up 12 percent while bids per listing went up by 4 percent.

On 14th of March, there was a similar success observed at eBay.com for a 20-cent listing day. By analyzing a popular item, Apple iPod, the total number of listings jumped by six percent, while total number of sold items went up seven percent. Again, there was an increase in sales and conversion when compared to the week prior to the promotion.

In summary, eBay listing promotion is an effective way of getting more sales at discounted listing fees while the conversion rate fluctuates depending on different commodities and category. It is recommended for people who want to boost their sales and cut down on their cost on ebay. Make sure you get in next time and find it out yourself.

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Want to know how to earn 10K+ from one Ebay auction? Let Eble Chen tell you how at Selling On Ebay - Ebay Blog.

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